Marketing
strategy
Develop a compelling market proposition
Concise Marketing
Our marketing strategy service delivers results. Apart from a consultative approach which will help you take your marketing to the next level, we also offer tried and tested Concise Marketing Workshops to add impetus to your marketing by harnessing the knowledge of customer-facing staff in your organisation.People spend to solve problems
We take you from targeting "everything" to a clear focus on a target market. We will help you identify viable market segments and work out how to approach them with a compelling proposition. Concise marketing delivers a value proposition, positioning statements and all the tools to help you spend your marketing budget to the maximum effect.Proof of market
We also offer a research service to establish market viability and support business plans. This includes horizon scans, desk research and where budget allows telephone or face to face interviews with potential clients. The result is a report assessing market viability and where possible identifying alternative approaches to market, or alternative target segments.Moving targets to prospects
Promoting your proposition to the market accurately is crucial if marketing budgets are to achieve a clear return on investment. We can help you select the most effective means of delivering your message to your target market and deliver via our network of associates. We will suggest ways to ensure your targets are aware of your offer and to nurture them until they are ready to engage with your sales force.
Marketing
strategy
Develop a compelling market
proposition
Concise Marketing
Our marketing strategy service delivers results. Apart from a consultative approach which will help you take your marketing to the next level, we also offer tried and tested Concise Marketing Workshops to add impetus to your marketing by harnessing the knowledge of customer-facing staff in your organisation.People spend to solve problems
We take you from targeting "everything" to a clear focus on a target market. We will help you identify viable market segments and work out how to approach them with a compelling proposition. Concise marketing delivers a value proposition, positioning statements and all the tools to help you spend your marketing budget to the maximum effect.Proof of market
We also offer a research service to establish market viability and support business plans. This includes horizon scans, desk research and where budget allows telephone or face to face interviews with potential clients. The result is a report assessing market viability and where possible identifying alternative approaches to market, or alternative target segments.Moving targets to prospects
Promoting your proposition to the market accurately is crucial if marketing budgets are to achieve a clear return on investment. We can help you select the most effective means of delivering your message to your target market and deliver via our network of associates. We will suggest ways to ensure your targets are aware of your offer and to nurture them until they are ready to engage with your sales force.
