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Selling and Social Media

Taking the hype out of social media

Social Media is all about people communicating with people and so is sales – the potential is obvious, but the challenge is to make it work for your business without it backfiring or taking too much of your business’s resource.

We take a simple six step approach:

Identify your audience
Research their media habits
Decide where social media could support your sales process
Mobilise your organisation to generate interesting material
Map your social media presence onto the buyer’s cognitive sequence
Execute and monitor

Strategy and Delivery

We can either help you develop a social media marketing strategy for you to execute in-house or manage the delivery for you complete with researchers and ghost writers.

Guide to business to business social media >>

Guide to selecting social media >>

Where’s the time?

What’s the message?

Which media?

Making social media work for you

Time: we estimate it takes about 5 hours a week for someone to establish a Social Media presence, but few can afford half a day a week.

Message: what is it, and how can I get my people to stay “on message”?

Media: which ones do I use, when and how do I want my customers and prospects to interact?

There are answers to all of these questions and more. Here’s the next level of detail: just how closely should your social media presence match your web site? Total congruence is all but impossible, but how can you get the balance right? Each individual in your organisation has their own voice but overall they work as a team. Simple guidelines can give everyone the confidence to use social media without overstepping the line.

Meanwhile, what about location? Is this important and how can you get it to work for your business? Finally, remember that not everything is on the web, all this needs to work with what you say face to face!