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Marketing & Programme Creation
Created initial proposition and marketing materials for a business continuity franchise network.
Created a pan-European marketing programme to promote Customer Contact Strategies.
Completed competitive analysis and re-positioning for a data visualisation software house.
New Business Generation
Customised a new business sales process and sales reporting system for a small advertising agency.
Sales Process
Introduced pipeline management and forecasting systems to a Financial Services software house.
Restructuring
Advised the senior management of an IT reseller on restructuring in order to survive a prolonged product famine.
Major Account Planning
Created a custom methodology and implemented major account planning across 100 European major accounts.
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